Customer Journey Analytics
Map and optimize every touchpoint in your customer's journey
Visualize and analyze the complete customer journey across all channels to identify optimization opportunities and improve conversions.
Key Features
Benefits
Holistic customer view
Improved conversion rates
Better customer experience
Optimized marketing ROI
Common Use Cases
How businesses are leveraging customer journey analytics
Omnichannel Attribution
Understand how different marketing channels contribute to conversions and optimize budget allocation across touchpoints.
Cross-Device Tracking
Follow users across devices and platforms to understand their complete journey from first touch to conversion.
Conversion Path Analysis
Identify the most effective customer journey paths and optimize underperforming routes to increase conversion rates.
Frequently Asked Questions
Common questions about customer journey analytics
We support multiple models including first-touch, last-touch, linear, time-decay, and custom attribution. You can compare models to understand channel impact.
We use identity resolution to link users across devices when they log in or provide identifying information, while respecting privacy preferences.
Yes! You can integrate offline events like store visits, phone calls, or in-person events into the customer journey using our API.
We maintain historical journey data for 2 years by default. Enterprise plans can extend this to unlimited history for compliance needs.