User Behavior Analytics
Deep insights into user actions, patterns, and engagement across your digital platforms
Understand every user interaction with advanced behavioral analytics. Track, analyze, and visualize user journeys to optimize experiences and drive engagement.
Key Features
Benefits
Increased user engagement
Data-driven decision making
Improved conversion rates
Enhanced user experience
Common Use Cases
How businesses are leveraging user behavior analytics
E-Commerce Optimization
Track user browsing patterns, cart abandonment, and checkout flows to optimize the shopping experience and increase sales.
SaaS Product Usage
Monitor feature adoption, user engagement patterns, and identify power users vs. at-risk accounts for better product development.
Content Engagement
Analyze how users interact with content, identify popular sections, and optimize content strategy based on engagement metrics.
Frequently Asked Questions
Common questions about user behavior analytics
Session replay captures user interactions including clicks, scrolls, and form inputs to create a visual playback of user sessions. All sensitive data is automatically masked to protect privacy.
Yes! You can define unlimited custom events to track any user action that's important to your business. Our flexible SDK supports custom event properties and parameters.
We're fully compliant with privacy regulations. Users can opt-out of tracking, sensitive data is automatically redacted, and you have full control over what data is collected.
Cohorts are groups of users who share a common characteristic or experience at a specific time, while segments are groups based on any attribute. Both help analyze user behavior patterns effectively.