Launch Features with Impact
Announcement Banners
Eye-catching banners for major feature releases
Push Notifications
Notify users of new features via in-app alerts
Targeted Campaigns
Show announcements to specific user segments
Interactive Tours
Guide users through new features step-by-step
Beta Programs
Roll out features to select users first
Adoption Tracking
Measure feature adoption and engagement
Proven Launch Strategies
Launch methodologies that drive maximum adoption
Phased Rollout
Release features to a subset of users first, gather feedback, and iterate before a full launch.
- Start with power users or beta testers
- Gradual expansion based on metrics
- Reduce risk of negative impact
Segment-Based Launch
Target different user segments with personalized messaging based on their role, usage, or plan.
- Customized messaging per segment
- Highlight relevant value props
- Higher relevance and engagement
Multi-Channel Campaign
Combine in-app notifications, emails, and social media to maximize reach and awareness.
- Consistent messaging across channels
- Increase awareness and recall
- Drive traffic to product
Time-Based Launch
Schedule announcements to show at optimal times when users are most likely to engage with new features.
- Optimize announcement timing
- Consider timezone and usage patterns
- Maximize visibility and adoption
Your Feature Launch Checklist
A step-by-step guide to successful launches
Pre-Launch
- Define target audience and segments
- Create announcement messaging and visuals
- Set up tracking and success metrics
- Schedule launch timing
Launch Day
- Activate in-app announcements
- Monitor user reactions and feedback
- Respond to support questions quickly
- Track initial adoption metrics
Post-Launch
- Analyze adoption rates by segment
- Gather user feedback and iterate
- Follow up with non-adopters
- Share results with team
Measure What Matters
Track the success of your feature launches
Feature awareness
Faster adoption
User engagement
Higher retention